Over the previous few years, many ladies in Pakistan have began working outdoors of their properties to assist their households and to enhance the socio-economic situation of the nation. Whereas attending to their workplaces, most of them journey through native transport. I’m right here significantly speaking in regards to the center class or lower-middle-class ladies who’ve restricted sources to navigate within the metropolis.
Native transport is supposed to facilitate these individuals, nevertheless it has many drawbacks as properly. Girls really feel unsafe on public transport and the situations of native transport may be very dismal in Pakistan. To handle such points enters Roshni Rides, a startup led by four group members; Gia Farooqi, CEO, Hasan Usmani, COO, Hanaa Lakhani, CMO and Moneeb Mian, CFO goals to supply protected, reasonably priced and dependable transportation to ladies.
Although there are numerous alternatives for ladies like Careem, Uber, SheKab and different ride-hailing companies, what attracted my consideration to this startup was the truth that it was focussing on ladies solely and had been in operations outdoors of Pakistan.
In conservation with TechJuice, Moneeb Mian, CFO of Roshni Rides shared the entrepreneurial journey of with nice ardour.
Concept incubation/Historical past of Roshni Rides
Crew Roshni Rides all the time needed to do one thing nice for marginalized ladies in Pakistan and refugees in South Asia. They took numerous time to determine the obstacles working ladies are going through in our society and what probably their group might do to assist them overcome. Then they got here up with an concept of ride-hailing service that may particularly tackle the wants of ladies within the low socio-economic class. Fueled by a ardour for making lives of refugees higher and to supply protected transport to ladies, the group launched into accelerator program contest at Hult’s Worldwide Enterprise College and gained the $1 million Hult Prize for social entrepreneurship on September 16, 2017.
Moneeb additional shared that their startup Roshni Rides has efficiently gone by way of two testing phases and now the companies might be formally launched in Karachi on August 14, 2018. Speaking in regards to the firm’s imaginative and prescient, he mentioned that they plan to increase the service in different cities as properly sooner or later and by 2022, they’re planning to achieve all of the refugees of South Asia.
How Roshni Rides advanced
The startup first determined to start out off with Auto-Rikshaws however after taking into view the larger viewers that wants ride-hailing companies in Pakistan, they launched a number of ride-sharing companies like Suzuki Bolan and different Choose-up autos that carry a number of passengers directly. Moneeb talked about that they’re collaborating with completely different enterprise sectors in Karachi to supply their ladies workers Roshni Rides companies. Particular pick-up factors are additionally arrange at completely different geographical places in Karachi. Moneeb additional shared that Roshni Rides will function in numerous areas of Karachi relying on the inhabitants density of that space. Nevertheless, the app continues to be within the working section and might be obtainable on Google Play Retailer in subsequent 2-Three months.
After successful $1 million Hult Prize, the startup is within the seed funding stage and by January 2019, they’re hoping to enter A stage. Moneeb advised that completely different buyers are approaching them for investing in Roshni Rides however they’ve already ample funding.
When requested about how Roshni Rides would compete with different ride-hailing companies in Pakistan, Moneeb advised their mannequin is especially designed for center and decrease class strata and might be a cheap service carrying a number of passengers directly. The service is predicated on the worth system for ladies that makes Roshni Rides completely different from others. Furthermore, a budget fare charges will give an enormous profit to the service as in comparison with different companies who targets the elite class.
TechJuice for Browser: Get breaking information notifications in your browser.