Final 12 months, Yayvo introduced the primary ever pre-Ramadan Shopping Day within the nation with a mysterious #IsMay black field. The marketing campaign sparked curiosity and made rounds on social media for its uniqueness. Those that didn’t obtain a field felt a bit envious for all the suitable causes and anticipated the subsequent version.
This 12 months, the field was not solely greater however its marketing campaign is nobler. In an effort to ship change by fostering the Ramadan spirit of sharing, the brand new black field was stuffed with day by day use gadgets that could be mundane for the privileged however a luxurious for 150 million Pakistanis. With a robust message of serving to folks in want, some gadgets got here in pairs to be shared with an individual in want. One for the recipient and one for somebody who may want it greater than anybody else, encouraging hundreds of recipients to ship change for these in want.
This time, delivering change isn’t just restricted to sharing the gadgets, however the field itself will be stuffed with attire, sneakers, toys, books, stationery and be dropped off at a TCS Categorical Middle. The gadgets will then be donated to Saylani Belief. The marketing campaign has touched chords and acquired a heartwarming response from the recipients.
— Ali Arif (SAMAA TV)💥 (@i_aliarif) May 2, 2018
#IsMay ab bohot kuch hai. Extra vouchers than earlier than.
Actually favored the initiative of TCS to assist the much less privileged on this 12 months’s #IsMay. If any of you guys acquired this #KaalaDabba, you possibly can place your unused garments inside it and drop it off at any TCS workplace for distribution. pic.twitter.com/ehmGeBjXOD
— Ali Siddiqui (@AliAbbasSidd) May 2, 2018
Simply while you thought that the #IsMay marketing campaign could not get any higher than final 12 months, it did! Love the concept! Thanks @ismay_pk & @Yayvo_TCS for this superior initiative! I can not wait to donate these items to extra deserving folks & participate within the charities shared within the field! pic.twitter.com/E3iietSfZq
— Lilac Prose✨ (@lilacprosepk) May 1, 2018
The marketing campaign has additionally acquired appreciation from native celebrities. Nimra Khan took to Instagram to share a robust message together with her followers to ship change #IsMay and unfold smiles.
The field brings hope for NGOs like Saylani Welfare and The Citizen’s Basis. Kudos to the manufacturers that participated on this social trigger by offering the gadgets for the bins. These manufacturers embrace L’Oréal, Garnier, Maybelline, Elmore, WB Hemani, Protect, Krone, Batik, Kapray, GSK, Mayfair, Teazuro, ZeroMoss, Studio by TCS, All my Tech, Bogo, Discover my journey, Symbios.
Just like final 12 months, Yayvo Procuring Day is all set to launch on Could 4th, only a week previous to the purchasing season of Ramadan. With reductions as much as 55 percents, clients can now put together for the upcoming festivities with pocket-friendly provide opposite to the same old value hikes within the peak purchasing month.
This text has been dropped at you in collaboration with the sponsor.
TechJuice for Browser: Get breaking information notifications in your browser.