Researchers conducting the bi-annual Taking Inventory with Teenagers survey requested US youngsters, what they spend cash on and that are their favorite manufacturers. The survey respondents comprised of 6.000 youngsters with a median of 16.four years. The survey outcomes made it evident that iPhone is the popular smartphone model amongst teenagers.
The numbers point out that 82 p.c of the youngsters surveyed owned an iPhone. Furthermore, 84 p.c stated their subsequent cellphone would even be an iPhone. That’s one excessive model loyalty! Within the earlier survey, 78 p.c of the respondents owned an iPhone and 82 p.c have been planning to have an Apple cellphone as their subsequent cellphone. This 12 months’s outcomes solely present that the recognition graph of the Cupertino model is just rising.
The smartphone firm needs to be cheering for this type of model loyalty. If the corporate continues to convey these youngsters of their environment friendly ecosystem, the younger prospects could discover it very troublesome to change it to a different smartphone model. Not too long ago, Apple launched a new color of iPhone 8 and iPhone 8 Plus variants. Simply final quarter, the company also sold over 8 million Apple Watches.
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