Because the US-based firm, Snap Inc, has launched its newest controversial and widely-disliked redesign for Snapchat, it has been closely criticised. The re-design has taken its toll on not solely the platform’s development but additionally on its advert income. Snapchat’s CEO Evan Spiegel had introduced the Snapchat’s redesign late final 12 months.
Following the redesign of the app, the corporate has been pushing varied updates to place extra concentrate on buddies fairly than manufacturers. Nonetheless, the platform’s development continues to decelerate. In line with the 2018 first-quarter earnings report of Snapchat, the corporate appears to have lower down advert income as properly.
In comparison with the Snapchat’s incomes of the final quarter in 2017 when the redesign was announced, Snapchat’s person development in Q1 2018 ha slowed to a low two %, which was recorded at 5 % final quarter. When the redesign began getting a wider rollout in March 2018 that’s when issues began to go south for the corporate. Comparatively, in January and February, Snapchat demonstrated stronger numbers and the typical time spent on the app remained fixed at 30-minutes at common.
The replace has severed the monetary troubles for the corporate and the current seven % discount in workers at Snap Inc is a giant proof of this. Responding to the suggestions, Spiegel is set to make the redesign work. With Snapchat having a tough time, Fb-owned firms Instagram and WhatsApp have been attracting former Snapchat customers with exciting updates and pleasant interface.
Furthermore, a petition was launched with over 1,250,000 signatures demanding a redesign of Snapchat. Initially, the corporate didn’t reply to the suggestions. Nonetheless, now evidently Snapchat is making moves to revert back to its previous interface.
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